8 Factors That Make a Brand Stand Out
Learn how to break through the noise, beat the algorithms, and build an audience
I’m So Glad You're Here! - Thanks for sticking with me!
I hope everyone is happy and well. October has been quite a busy month and November is shaping up to be another good one for The Logo Creative.
I have been very busy with client work and still am but i noticed I have slipped a little with putting out new Designer Interviews and Book Reviews.
I have a rule that client work comes before content and it should as clients are the priority, I do my best to find a happy balance and keep all the cogs of The Logo Creative well maintained.
Unfortunately there is only so much time during the day and night that sometimes some cogs slow down and if forgotten about they will eventually stop.
Some things may have slowed down a little, but I don’t plan on stopping at anything i’m doing as I have so much to share.
There are plenty of designer interviews and books waiting patiently in the background to be spotlighted.
I have also spent some time reaching out to designers I have discovered and some I have made friends with on social media, and i’m excited to give them some of the spotlight they deserve for their amazing work and talents.
With that being said let’s get into today’s article:
Digital marketing can do wonders for small businesses and startups. But, as your business grows, it becomes increasingly difficult to break through the noise, beat the algorithms, build an audience, and win the hearts of customers.
Instead of focusing all of your efforts on fly-by-night marketing, you should eventually shift your focus to brand building strategies that will make your brand stand out in the crowd and help you build a loyal follower base.
Sure, marketing is essential to growth as well, but have you ever wondered:
Why do your customers pay attention to your marketing efforts in the first place?
What factors make customers like you?
Why do customers choose you over your competition?
What creates an emotional connection between your customers and your business?
By making an effort to understand the branding factors that resonate with consumers, you can build a loyal customer base.
Thoughts on any other factors to make your brand stand out? Share your thoughts in the comments I would love to hear from you.
As i always say - “Stay curious & enthusiastic, and good things will happen!”
Thanks for reading. 🙂
Hot Find! -Design Resources
While browsing for some good deals I came across these steals! I don’t promote things i don’t purchase myself so they have my approval, and they look amazing!
Give an awesome 3D effect to your logo with many customization options from customizable background to 40 different textured logos. Only $8
Infinite warmth and realism of 16 shadow overlays is poured on stationery of any size and form. Decorate the objects with luxurious silver or gold foil embossing or debossing, but don’t forget to adjust the shadow for them too (you have 3 ways of presenting it). The setting also matters a lot, so here you have 16 backgrounds to scroll through and pick a special one.
What I’m Doing?
Besides spending time with my family and having fun with my two children, working on client projects and creating content for you lovely people.
When I get time to relax here’s what i’m reading, listening to and watching.
Reading: Second Read through - Brand Fix by Kady Sandel - Amazon UK | US
Listening: Spotify Playlist - The Best of Halloween
Recommended Viewings: Netflix - The Haunting of Bly Manor | Doomsday | Escape Plan | I’m also currently re-watching LOST. I have the full 7 seasons on DVD, and I'm currently in mid season 3.
Playing: On my second playthrough of Red Dead Redemption 2 on PS4 - UK | US