BrandFix by Kady Sandel - Book Review
Brand Strategy Guide for Busy Entrepreneurs.
I’m So Glad You're Here! - Thanks for sticking with me!
I hope you are all keeping well and that you and your family are safe.
My son Charlie was taken to hospital again Monday evening with his asthma, we had to call an ambulance at midnight as his breathing level had dropped to 77 and it should be 96 it was a scary time..
I have been saying from the start it was too early to send the kids back to school and Charlie was even on the shielding list at home, Amelia started with sniffles and cold related symptoms the first week back.
The first week back at school and as predicted he caught a bug more than likely from Amelia but luckily not covid related, as of writing this he’s in hospital with his Mum and i’m at home with our daughter Amelia.
My head is all over the place at the moment, I worry a lot about Charlie. Hopefully he will be back at home soon! 🤞🏻
Workwise everything is great, plenty of client work, new projects and fresh content on the way as normal.
Time For a Change of Scenery
For the last couple of weeks I have been going to my other office/studio to work on Tuesdays and Thursdays.
I felt like I needed a change, and it's been really good having two places to work from.
Working from my home office/studio is always awesome, but having a second location to work from is also great for my mental wellbeing and it’s also a change of scenery which is what i needed.
Book Review Time! - BrandFix by Kady Sandel
Kady or you may know her as (Kay Dee) from the designer interview she did with us back in November of 2017 in fact Kady was the first female we interviewed.
When Kady was writing the book she asked if I would like to read it when it was finished. She sent me her book when it was first released quite some time ago and i am currently on my second read through.
I don’t normally read a book twice but there are a select few that I have and there is so much information available that is explained in a simple and detailed manner that is easy to digest.
The book will instantly help you cut through the noise, making it easier for you to create a strategic, creative, and long lasting brand for your business.
The BrandFix process is carefully designed for busy entrepreneurs who don’t have the time to waste on fluffy thought exercises.
The book will show you how to:
Identify the unique traits of your brand (and express them clearly to your growing audience!)
Differentiate your company from your competitors so people choose you every time
Scale your company by aligning your branding with your business goals
Decide whether or not to be “the face” of your company
Translate your brand strategy into consistent visuals that keep customers coming back for more
BrandFix Is Perfect For You If:
YOU KNOW that it’s time to update the look, feel, and consistency of your company’s branding…
YOU WANT to grow past your current level of sales and attract an audience full of paying clients, brand ambassadors, and raving fans…
YOU’RE STRUGGLING to fix your branding on your own, and you know it’s time to learn from an expert…
YOU WANT to understand the basics of branding so you can effectively communicate with your design and marketing team…
YOU BECOME more confident and creative when there’s a strategy guiding your blog posts, logo, color schemes, and marketing strategies…
YOU WANT to stand out from your competition by expressing the unique personality of your business…
YOU WONDER if it’s time to rebrand your company entirely, or if you just need a few strategic tweaks and improvements…
YOU WANT to delight the audience you currently have while also growing your email list and social media numbers…
YOU’RE STRUGGLING to define an extremely clear brand message that your target market understands…
AND
YOU WANT to apply your newfound branding knowledge to all aspects of your business, including paid advertising and offline outreach!
I work with brands every day on their brand identity and creative strategy and i found it really helpful, so helpful i read it twice!
I don’t normally read a book twice!
Highly recommended! 👍🏻
If you would like a copy of your own it’s available online:
Amazon UK | Wordery | Kady’s Website
As I always say - “Stay curious & enthusiastic, and good things will happen!” 👍🏻
Learn Brand Strategy Online!
You will work with acclaimed brand strategist Fabian Geyrhalter to ensure you are set up with a strong brand platform for your venture so that your customer or client, as well as everyone on your team, will have clarity on what your brand stands for.
Master Your Brand Launch
“Branding is the first feature your target audience will be exposed to.” - Fabian Geyrhalter
The course includes:
✔ x2 Books written by Fabian Geyrhalter - How to launch a brand | Bigger Than This
✔Brand Workbook - Easily follow all exercises with your interactive PDF
✔2 free 1-on-1 advisory calls with Fabian
15 Video Classes 👇🏻
✔ Chapter 1: Your Tool box
✔ Chapter 2: What branding means to a startup
✔ Chapter 3: How to position your brand
✔ Chapter 4: Deriving your brand's story
✔ Chapter 5: Your brand values
✔ Chapter 6: Differentiating your brand
✔ Chapter 7: Crafting your brand's personality
✔ Chapter 8: Your brand legacy
✔ Chapter 9: The mission/vision statement / Schedule a call with Fabien
✔ Chapter 10: Your overarching brand identity
✔ Chapter 11: Your target audience
✔ Chapter 12: Understand in order to oust your competition
✔ Chapter 13: Your final positioning statement
✔ Chapter 14: Your brandDNA in one phrase
✔ Chapter 15: Your brand, summarized / Call with fabien to ensure your brand’s foundations are strong!
Thank you so much for reviewing my book! :) And I am so glad to hear that everything is "explained in a simple and detailed manner that is easy to digest" - as that was my goal the whole time! Thanks again!