What is Branding? What Does It Mean?
To most people branding is a word that is unintelligible. Here's My Take On Branding!
I’m So Glad You're Here! - Thanks for sticking with me!
I get asked this quite a lot, in fact more than a handful of times a week by both fellow creative and clients.
I love answering people’s questions and seeing their faces when I have explained something and they have a clearer understanding of something they were unsure about it’s a great feeling of helping those people.
As it’s a question I am asked quite frequently I decided to write something down in detail I can refer people to after a brief explanation. (I know there are quite a few clients subscribed who would appreciate this!)
So what is branding? Branding is a term that’s so misunderstood, and a term that is often misused by many including professional designers.
What is Branding? It is a very common question that is asked by many of our clients and followers of our blog, so in this article we answer the question of what is Branding?
When people ask about branding in a number of different ways for example they will ask:
What is Branding?
What does Branding mean exactly?
How would you define the word branding?
Is Branding your companies identity?
Do I really need Branding for my business or just an identity?
What’s your take on Branding is it important?
Seriously, these are the types of questions people ask and it all stems from a lack of understanding of what branding means.
We often get enquiries from potential clients that read:
“We need Branding for our business”
We are looking for a branding designer to brand our business”
“We need a branding design for our business”
“We are looking for branding design help”
“We are looking for a branding package including logo design, business card and letterhead to brand our business?”
“Can you provide branding design for our business?”
The list goes on as a brand identity designer I kind of understand what they are trying to say and what it is they are looking for, but the word Branding is used incorrectly within each question. To most people Branding is a word that is unintelligible and used incorrectly.
Design elements such as a logo design, business card, and letterhead are part of your brand identity, but only a small part of the overall branding of a business.
To further help answer the question of “What is Branding?” let’s dig a little deeper and look at it.
What is Branding?
Why hire a Branding Identity designer / branding specialist
Example of powerful Branding
How important is branding for your business?
Tips if you don’t have the budget to hire a branding professional
Let’s now jump into the overly complicated world of branding.
What does branding mean to you? Share your thoughts in the comments I would love to hear from you.
As i always say - “Stay curious & enthusiastic, and good things will happen!”
Thanks for reading. 🙂
The Best Books and Courses to Learn About Branding and Strategy
My recommended books currently on my studio bookshelf about branding and corporate identity design in no particular order:
Books
Online Courses
eResonaid by our friend and acclaimed brand strategist Fabian Geyrhalter.
Brand Master Academy by Brand Strategist Stephen Houraghan.
Skillshare also has some great courses as well. Get 2 months free learning.