The Impact of Branding on Consumer Behavior
Branding has the power to shape perception!
I’m So Glad You're Here! - Thanks for sticking with me!
Entering the market is easy, but being consistent with your performance is a difficult task – honestly, not everyone’s cup of tea. In this article we discuss The Impact of Branding on Consumer Behavior.
In this day and age, a company simply can’t survive without branding. It has become one of the fundamentals of marketing. Branding helps a company to convey their vision and connect with its potential customers.
A product may be produced in a factory, but the brand identity design is created in mind. Branding is a process that is a product of a collective effort of great marketing minds.
Every successful organization you see around you has capitalized on creating a brand identity because it deeply affects the consumer at every stage of the buying process.
Successful branding is a story being narrated to your customers across all consumer touchpoints.
Jeff Bezos, the CEO of Amazon says,
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‘Your brand is what people say about you when you’re not in the room.’
People are going to talk about your company, so it is necessary to give them a narrative; otherwise, they will give one to you, which may not reflect upon your brand identity.
You need to define your brand, translate the entire essence into a message, and then consistently communicate that message to your target audience with a defined tone.
Remember, consistency is the key, or else your efforts will go in vain. It may sound unethical, but the fact remains that stunning brand identity designs are very much capable of convincing people into buying a perception.
Branding has the power to shape perception!
So let's dive in...
If you have any thoughts on consumer behavior through branding, be sure to share them in the comments I would love to hear from you. I will also help you anyway I can.
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What I’m Doing?
Besides spending time with my family and having fun with my two children, working on client projects and creating content for you lovely people.
When I get time to relax here’s what I’m reading, listening to and watching and playing when I have the time!
Reading: I have just finished reading a book but can’t say which book it is at the moment. So I will be starting a new book soon but have not decided which one to read.
I am still working through The Lettering Workshop with Francis Chouquet. I also shared it in the Midweek-Mix o4 Issue.
Listening: Spotify Playlist - Sash Radio - Still banging these classic tunes out, and they still sound just as good as they did all those years ago.
As a kid I was a big Sash fan and had every single one of his songs on vinyl, tape, and later CD.
In my early 20’s I went to Magaluf to see him live at Bananas Nightclub, it was amazing in fact the whole holiday was. There was a video on Youtube the night I was there but I can’t find it.
Not only does the playlist have Sash tunes, it also includes classics from Darude, 2 Unlimited, Mr Vain, Haddaway and SNAP! - Turn it up LOUD! If the neighbours or people in the next office complain, just dance and smile. LIVE IT UP!
Recommended Viewings: Netflix - The Haunting of Bly Manor | Ghosts of War | Nobody Sleeps in The Woods Tonight | I’m also currently re-watching LOST. I have the full 6 seasons on DVD, I started season 5 last night. Back to The Island!
Playing: Don’t play a lot, but I think I’ll be playing this well into 2021 on my second playthrough, in chapter 4 of Red Dead Redemption 2 on PS4 - available on Amazon UK | US
If I carry on being a good boy for the rest of the year I may treat myself to a PS5, but I still have two new games still in the shrink wrap my wife got me for my birthday (unexpectedly back in April left to play for the PS5.
So I may wait till later in the year when something is released for it that I want to play.
Told you I did not play a lot!
I used to love gaming a lot during the 90s. I wrote about childhood memories in a past newsletter.
You can read an article I wrote on The Logo Creative which included games I played. Classic Arcade Video Game Logos of the 90’s
I’m very family orientated and a bit of a workaholic but trying to get myself that downtime I know I deserve.
As I always say - “Stay curious & enthusiastic, and good things will happen!”
Thanks for reading. 🙂